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Why Erik Vermeulen? Behavioural and Engagement Strategist | Ridgeline

Why Erik?

Behavioural Strategist | Adventurer


Erik Vermeulen has been a Business consultant and international Keynote speaker since 1994. He specialises in Corporate Behaviour strategies, allowing companies to create more profitable behaviours by examining how their teams work and how they interact with their employees as well as their customers. Erik explores trends and behaviours that have shaped the business world, and ones that will be required to motivate and improve performance in a post-recession business world where corporate spin become less powerful than customer and employee experience.

He has served long-term consulting contracts with some of the world’s largest companies and leaders in the global marketplace. His clients have found that Erik has the ability to put plenty of real-life business issues into perspective and offer realistic alternatives to team and leadership issues. He is frequently singled out for his enthusiasm, down to earth attitude and refreshing approach to people.

Erik has helped an African mobile phone company say “Jambo Greatness”, and they delivered on the promise. He’s shown the staff at Africa’s most profitable airline how they can “Lift you Up”, and a medical Aid scheme how to become “Pacesetters”. He’s even managed a to get the IT division at a major bank to “Simplify Complexity” and a children’s Cancer Charity to understand “How Now Brown Cow?” to transition to bigger things.”

Erik Vermeulen believes that you cannot motivate people, he takes a highly effective behavioural approach to leadership that allows him to influence what people are motivated to do! He shows companies how to build “virtual” teams that include both their employees and their customers, making a significant impact on the bottom-line. He has helped a global mobile phone company sell 60 000 units in a saturated market in under 3 weeks.

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Erik is adept at speaking on issues relating to employee and customer relationships – soft skills that produce hard results.

His insights into how consumers and employees behave and how to shape these behaviours in a new economy shaped by technology are essential in Leadership and bottom-line success.

He has the ability to create an immediate total emotional and mental connection with any audience, from Executive level to Sales groups and Service delivery teams.  He has a stage presence, an energy which captivates, and most importantly, he delivers thought-provoking and take-home style content. This makes him an automatic choice to speak on human capital, motivation and people-related business issues.

Erik Vermeulen is a high energy presenter, effortlessly adding humour and entertainment to his powerful business messages. He’s often singled out for his passion and zest as well as his business insight.

The current business environment has taught the world two things – relationships are everything and the emerging work force no longer trust the old guard. They expect something new and fresh. People expect the business world to build relationships differently and engage with employees and customers on a different level.

If companies and their employees are not prepared to accept the new world of business, they will be out of business pretty soon.  Staying in business in a post-recession economy is a very compelling reason for listening to these topics.

  • A fresh and unique perspective on behaviour and people management.
  • Immediately actionable behaviours to help realise your goals
  • An understanding of the difference in people and how to communicate effectively with them in order to minimise conflict.
  • A can-do Attitude towards team-work and customer service.
  • The motivation to go the extra mile
  • Vivid learning moments that are easy to recall, for several months after the event
  • A speaker who provides both memorable content and tools that delegates can immediately apply in order to change their results.

Erik can work with you as a Facilitator  in strategy and innovation, a Consultant in creating a Behavioural Culture and employee engagement, and as a speaker to deliver your message to clients, employees and at conferences.

Behavioral Strategist